SIDAI DESIGNS is an inspiring mix of traditional women craft and contemporary design. Sidai Designs is a non-profit organization, founded by American designer Eszter Rabin in 2011 that works for sustainable employment and education among maasai women in northern Tanzania. Traditional beading skills are combined with modern aesthetics into beautiful accessories that appeal to the western market. The maasai women receive fair income for their work as well as education in reading, writing, Swahili and English. Their guiding values describes the essence of sustainable women craft.
EMPOWERING WOMEN - We believe in empowering and supporting women in their community by creating a sense of purpose and hope through sustainable employment.
PRESERVING TRADITIONS - We believe in preserving the rich cultural heritage and beading skills of the Maasai that have been their mark of beauty and prosperity for centuries.
SUSTAINABLE DEVELOPMENT - We believe in providing a long-term solution to poverty by creating employment opportunities.
ENVIRONMENTAL AWARENESS - We believe in limiting our impact by using mostly recycled materials and educating our women about the importance of preserving the land.
FAIR WAGES - We believe in paying a fair income that allows the women to cover not only their basic needs and medical expenses but also education for their children and savings for their families.
EDUCATING A WOMAN IS EDUCATING A VILLAGE - We believe that when a woman is educated, it’s more likely that she will educate her children, which in turn benefits the community as a whole.
THE POWER OF ART AND CREATIVITY - We believe that creativity increases opportunities for self-expression and enjoyment, increases a sense of self-esteem, and builds social capital.
Read more about their work at www.sidaidesigns.com/ and support women craft by purchasing their beautiful accessories at http://shop-sidaidesigns.com/
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